Hello there, my name is Jeffrey Grossman,
I’m about to share with you a simple, turn-key marketing system that has
helped me get tons of new patients and referrals. After years and years
of trying different strategies to grow a successful practice, one thing
kept coming up for me. It wasn’t so much about what was the best
marketing technique or how to give the best talk. It was knowing how to
overcome people’s fear and resistance to acupuncture in order to get
them in the clinic door in the first place.
I’ve helped thousands of practitioners over the years market their
practices and grow successful businesses, and I have come to understand
that you are more interested in helping people and taking on the role of
healer, than marketing to people. That’s why I have created a system
that will take the focus off of marketing, and put it back into healing,
it’s called the 20-20-2 Technique. Let’s face it, you DO need to market
your practice in order to get patients, but you don’t have to reinvent a
marketing system if you know about one that is proven to work!
You see, it’s a tried and true technique that I’ve used in my
practice over the past 4 years – perfecting it to a point so that you
can have a simple, effective and easy new patient getting strategy to
use in your own clinic!
The idea behind the 20-20-2 Technique is to…get more referrals and new patients into your practice, PERIOD!
It’s a client attraction system that works, and works very, very well!
Here’s how the 20-20-2 Technique helps people get over the primary fear that keeps them away from acupuncture
People are curious about acupuncture and when you meet them, or when
one of your patients is talking to them, they usually have something to
say about it – good or bad, either way, they have tried it or know
someone who has tried it. What’s missing here, is giving that person a
good reason to step foot inside your clinic and give acupuncture a try.
People are also nervous about getting acupuncture. For some reason
there is a HUGE phobia of needles. And getting a potential patient in
your clinic to experience a 20-20-2 Technique, helps dissolve the needle
fear. Why? Because you are using two simple ear points that people
hardly feel when they go in. If you can get a “needle-phobic” person
over the initial needle fear, then you are practically home free!
The 20-20-2 Technique is awesome!
It’s by far, hands-down the easiest way to get patients– here’s the breakdown:
- You offer a 20-minute mini stress-reduction acupuncture session in your clinic
- You charge $20 dollars for this session (sometimes I offer it for
free, especially if I am at a health fair, networking event, talk, or
even when I send them off to others practitioners to share with their
patients)
- You use 2 of the most well-known acupuncture points that have the capacity to transform stress and anxiety, within minutes
Why the 20-20-2 Technique gets people to schedule with you (even if they never considered acupuncture in the past)
You already know all the benefits that acupuncture can give – but
unfortunately the people in your community who you can serve have
obstacles that keep them from deciding to come to your practice.
Some people don’t know about acupuncture and the profound effect that
it can have on their physical and emotional well-being. Others have
heard about it, but they’ve never tried it because they’re scared of
needles or skeptical about whether it will really work. Still others are
ready for acupuncture but they just don’t know which practitioner to
choose.
The 20-20-2 Technique will help you put your message in front of all
those people – and most importantly, give them the “little push” they
need to decide to finally schedule an appointment – and appointment with
you.
By hearing about the 20-20-2 stress reducing session with you, new patients will…
- Focus on the benefits of acupuncture (stress reduction) instead of needles
- Understand that they can get real benefits without having to face dozens of needles
- Be curious how you can achieve results using only 2 needles
- Realize that booking an appointment is easier than they think, and…
- Instantly bond with you as you introduce them to the benefits of acupuncture
Without heavy marketing, without putting your “Sales” hat on, and without feeling any pressure at all. The 20-20-2 Technique simply works.
